The idea that taking care of the planet, is new or only for certain people is not true. And the way some ethical movements are getting marketed makes it seem like there’s a rule book or that using what you already own is not good enough…
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Images represent ideas, and on Instagram, where images can be posted with little accountability, it means that big concepts like “#zerowaste” get represented by whoever makes images.
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Did you know that in most stores every piece of clothing comes shipped to the store in a plastic bag? Each bag gets removed by staff and goes into the garbage, all before the item hits the sales floor. These bags are not usually recyclable.
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Sometimes what gets treated as self care is actually just basic needs; food, rest, sleep, water, play, love. When basic needs get set aside for the pursuit of achieving a goal or external mission, break down starts to happen.
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