The idea that taking care of the planet, is new or only for certain people is not true. And the way some ethical movements are getting marketed makes it seem like there’s a rule book or that using what you already own is not good enough…
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We’re sold the message that when we get the right stuff, job, clothes, relationship, we'll be happy. If this were true and stuff held intrinsic happiness, we wouldn't need to keep buying, and producing. Because once you got the thing you’d have happiness forever, you wouldn't need more.
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