Images represent ideas, and on Instagram, where images can be posted with little accountability, it means that big concepts like “#zerowaste” get represented by whoever makes images.
Read MoreWe’re sold the message that when we get the right stuff, job, clothes, relationship, we'll be happy. If this were true and stuff held intrinsic happiness, we wouldn't need to keep buying, and producing. Because once you got the thing you’d have happiness forever, you wouldn't need more.
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