Posts tagged branding
ZERO WASTE// It’s Not Really New
ZERO WASTE// It’s Not Really New

The idea that taking care of the planet, is new or only for certain people is not true. And the way some ethical movements are getting marketed makes it seem like there’s a rule book or that using what you already own is not good enough…

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Zero Waste, Stuff and HappinessLeah Williamszero waste, Zero Waste, dish soap, zero waste and social media, consumerism, marketing, lifestyle, using less, minimalism, planet, idea, less waste, happiness, The Soap Dispensary, soap dispensary, mason jar, brushes, reusable, plastic free, no plastic, compassion, social media, instagram, February, 2019, the zero waste movement, Life Made Light, lifemadelight, life made light, Zero Waste and Media, Social Media, Instagram, february, Minimalism, low impact movement, low waste, ethics, discomfort, representation, appropriation, unlearning, branding, green washing, greenwashing, new to you, respect, the planet, empathy, unpacking, it's not really new, not really new, Leah Williams, leah williams, leah williams instagram, Leah Williams Canada, leah m Williams, Leah M Williams, leah williams zero waste, leah williams vancouver, Leah Williams Vancouver, sustainable consumption, eco-friendly businesses, zero waste movement, marketing sustainability, zero waste is not new, Zero Waste Isn't NewComment
REPRESENTATION// Zero Waste Instagram and The Responsibility of Image-Making
REPRESENTATION// Zero Waste Instagram and The Responsibility of Image-Making

Images represent ideas, and on Instagram, where images can be posted with little accountability, it means that big concepts like “#zerowaste” get represented by whoever makes images.

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Social Media, Zero WasteLeah WilliamsZero Waste, Social Media, vegetables, plastic free, groceries, zero waste shopping, Zero Waste and Social Media, representation, accountability, responsibility, image culture, instagram, Instagram, intention, mindfulness, content creation, content making, conscious, branding, green washing, sustainability, inadequacy, ideology, ethics, the medium is the message, food inequality, privilege, supply chain, excess, real food, good, grocery shopping, vegan, vegetarian, foodie, December, art, image makers, artist, Life Made Light, lifemadelight, life made light, zero waste, zero waste and social media, Zero Waste and Media, social media, 2018, december, rainbow, content creator, what's it really about, Leah Williams, leah williams, leah williams instagram, Leah Williams Canada, leah m Williams, Leah M Williams, The Responsibility of Imagemaking, The Responsibility of Image making, Zero Waste Privilege, Zero Waste Instagram, Content Creation, taking responsibility, responsibility for making images, Greenwashing, How to identify GreenwashingComment